{"id":12311,"date":"2022-01-28T10:29:25","date_gmt":"2022-01-28T09:29:25","guid":{"rendered":"https:\/\/necomplus.com\/portfolio\/sector-seguros\/"},"modified":"2022-06-01T16:12:05","modified_gmt":"2022-06-01T14:12:05","slug":"setor-seguros","status":"publish","type":"portfolio","link":"http:\/\/necomplus.com\/pt-pt\/portfolio\/setor-seguros\/","title":{"rendered":"Setor seguros"},"content":{"rendered":"

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Gest\u00e3o e optimiza\u00e7\u00e3o de processos<\/div>\n\t\t\t\n\t\t\t
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Setor seguros<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_single_image image=”7558″ img_size=”full” el_class=”title-secondary-img” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1643903511554{margin-top: -60px !important;}” woodmart_css_id=”61fbf9dfb7a6a” responsive_spacing=”eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MWZiZjlkZmI3YTZhIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column width=”1\/2″]\n\t\t
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Descubra como Necomplus tem ajudado no sector dos seguros.<\/div>\n\t\t\t\n\t\t\t
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Servi\u00e7o de refer\u00eancia<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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A Necomplus \u00e9 um prestador especializado no servi\u00e7o de BPO & Contact Center para o setor segurador. Os seus mais de 28 anos de experi\u00eancia no sector, a sua tecnologia e a capacidade de concretizar todas as fases comerciais permitem-lhe obter \u00f3ptimos resultados em poucos meses. Aumentar o lucro geral do parque de ap\u00f3lices de forma eficaz \u00e9 poss\u00edvel simultaneamente: venda cruzada, atualiza\u00e7\u00e3o, reten\u00e7\u00e3o e recupera\u00e7\u00e3o de cart\u00f5es.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12906″ img_size=”full” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css_animation=”fadeInLeft” woodmart_css_id=”61fbfa1cd6774″ responsive_spacing=”eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MWZiZmExY2Q2Nzc0Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”1″ row_reverse_tablet=”0″ css=”.vc_custom_1643903517502{margin-top: 50px !important;}”][vc_column width=”1\/2″][vc_single_image image=”12909″ img_size=”full” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][vc_column width=”1\/2″]\n\t\t

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Antecedentes<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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O problema de algumas seguradoras, corretores ou divis\u00f5es de banca e seguros \u00e9 a dificuldade em incrementar o parque l\u00edquido de ap\u00f3lices.<\/p>\n

Embora o n\u00famero de capta\u00e7\u00f5es seja muito alto, o n\u00famero de fugas tamb\u00e9m o \u00e9, o que impede um crescimento elevado em parque e rentabilidade.<\/p>\n

O setor de banca e seguros \u00e9 afetado, para al\u00e9m disso, quando n\u00e3o existe continuidade de incentivos todos os meses do ano relativamente \u00e0 comercializa\u00e7\u00e3o de ap\u00f3lices nas ag\u00eancias banc\u00e1rias.<\/p>\n

Alguns diretivos confessam abertamente que, com os ambiciosos objetivos de vendas marcados, apenas com as vendas n\u00e3o \u00e9 suficiente.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1643903523290{margin-top: 50px !important;}” woodmart_css_id=”61fbfa22a1694″ responsive_spacing=”eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MWZiZmEyMmExNjk0Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column width=”1\/2″]\n\t\t

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Barreiras<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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  • As vendas cruzadas em seguros s\u00f3 funcionam quando as ag\u00eancias desfrutam de incentivos<\/li>\n
  • Os incentivos para a venda de seguros s\u00e3o descont\u00ednuos ao longo do ano<\/li>\n
  • A qualidade da venda \u00e9 muito desigual por comunidades aut\u00f3nomas<\/li>\n
  • A % de vendas entendidas como obrigadas \u00e9 anormalmente alto<\/li>\n
  • Falta de know how especialista em coberturas de seguro nas ag\u00eancias<\/li>\n
  • N\u00e3o existe um programa inteligente de upsell ou upgrade de clientes que j\u00e1 t\u00eam ap\u00f3lices<\/li>\n
  • N\u00e3o existia um programa inteligente de reten\u00e7\u00e3o proativa<\/li>\n
  • A rede presencial n\u00e3o estava especializada em reten\u00e7\u00e3o de clientes quando estes queriam cancelar<\/li>\n
  • Nunca foram realizadas campanhas continuadas ad hoc de recupera\u00e7\u00e3o de ap\u00f3lices<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\t\t[\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12912″ img_size=”full” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css_animation=”fadeInLeft” woodmart_css_id=”61fbfa28e50d5″ responsive_spacing=”eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MWZiZmEyOGU1MGQ1Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”1″ row_reverse_tablet=”0″ css=”.vc_custom_1643903527884{margin-top: 50px !important;}”][vc_column width=”1\/2″][vc_single_image image=”12915″ img_size=”full” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][vc_column width=”1\/2″]\n\t\t
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    Plan de a\u00e7\u00e3o<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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    Para incrementar a rentabilidade global do parque de ap\u00f3lices devem executar-se, de forma eficaz e simult\u00e2nea, as fases de venda cruzada, upgrade<\/em>, reten\u00e7\u00e3o e recupera\u00e7\u00e3o de cart\u00f5es.<\/p>\n

    As ag\u00eancias banc\u00e1rias n\u00e3o s\u00e3o especialistas em seguros e os agentes e corretores n\u00e3o t\u00eam grande alcance para al\u00e9m da sua \u00e1rea territorial.<\/p>\n

    Um fornecedor especializado h\u00e1 25 anos em seguros e em BPO Contact Center, com tecnologia avan\u00e7ada em gest\u00e3o e tecnologia de clientes como a Necomplus, \u00e9 capaz de implementar, paralelamente \u00e0 venda presencial, todas essas fases comerciais com efeitos vis\u00edveis em apenas alguns meses.<\/p>\n

    Quando a entidade banc\u00e1ria, a seguradora ou o corretor se apoiam na Necomplus, conseguem um salto qualitativo e quantitativo na explora\u00e7\u00e3o das suas carteiras e, portanto, nas suas contas de explora\u00e7\u00e3o.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1643903533453{margin-top: 50px !important;}” woodmart_css_id=”61fbfa2cea03b” responsive_spacing=”eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MWZiZmEyY2VhMDNiIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column width=”1\/2″]\n\t\t

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    Resultados<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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    • Incremento de forma recorrente das novas altas por venda cruzada, com 8% a 15% de sucesso, gra\u00e7as a equipas especialistas \u00e0 dist\u00e2ncia.<\/li>\n
    • Cria\u00e7\u00e3o de campanhas de sucesso continuadas de upgrade de coberturas, ap\u00f3lices ou segurados.<\/li>\n
    • Lan\u00e7amento de uma plataforma de especialistas em reten\u00e7\u00e3o que evitam entre 40 e 50% das fugas anuais (com at\u00e9 7 ferramentas promocionais).<\/li>\n
    • Recupera\u00e7\u00e3o com ofertas especiais aos clientes rent\u00e1veis que cancelaram, at\u00e9 20% de sucesso.<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\t\t[\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12918″ img_size=”full” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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