{"id":13588,"date":"2018-12-24T11:05:00","date_gmt":"2018-12-24T10:05:00","guid":{"rendered":"https:\/\/necomplus.com\/necomplus-asociacion-dec-y-aquora-reunen-a-150-personas-en-la-jornada-cx-leaders-iii\/"},"modified":"2023-07-05T11:27:31","modified_gmt":"2023-07-05T09:27:31","slug":"necomplus-asociacion-dec-y-aquora-reunen-a-150-personas-en-la-jornada-cx-leaders-iii","status":"publish","type":"post","link":"http:\/\/necomplus.com\/en\/necomplus-asociacion-dec-y-aquora-reunen-a-150-personas-en-la-jornada-cx-leaders-iii\/","title":{"rendered":"Necomplus, Asociaci\u00f3n DEC y Aquora re\u00fanen a 150 personas en la jornada CX-Leaders III"},"content":{"rendered":"<p><strong>Referentes empresariales de la Experiencia de Cliente como Cajamar, Grupo ASV Seguros, CX Design Lab, Necomplus o Aquora conectaron con una audiencia \u00e1vida de conocer m\u00e1s sobre esta nueva disciplina que revoluciona el mundo de las empresas en la sede de ULab Alicante. \u00c9sta es la tercera jornada CX Leaders del 2018, a\u00f1o en el que han asistido medio millar de personas para estudiar los casos de \u00e9xito, adem\u00e1s de los mencionados, de Bankia, Goldcar, Ribera Salud, Opticalia o la Asociaci\u00f3n DEC (Desarrollo de la Experiencia de Cliente), entre otros.<\/strong><\/p>\n<p><strong>Grupo Necomplus<\/strong>, la empresa de outsourcing de servicios a empresas, Aquora Business Education y la Asociaci\u00f3n DEC&nbsp;<em>(Desarrollo de la Experiencia de Cliente)&nbsp;<\/em>re\u00fanen una vez m\u00e1s a 150 personas en la III Edici\u00f3n de la jornada CX-Leaders \u201cLa Experiencia de Cliente como transformaci\u00f3n cultural de la empresa\u201d. Esta cita cont\u00f3 con ponentes de gran nivel como Soraya G\u00f3ngora, directora de Experiencia de cliente en BBC \u2013 Grupo Cooperativo Cajamar; Luis Nouel, Responsable de Investigaci\u00f3n y Mercados en Grupos ASV, Juan Alegre, socio en CX Design Lab, David Rueda, director de Experiencia de Cliente en Necomplus y Juan Carlos Requena, socio director en Aquora.<\/p>\n<p>La Experiencia de Cliente, esta nueva disciplina del marketing, la calidad de los procesos y el empoderamiento de los empleados que cuenta con estudios que la correlacionan con un mayor \u00edndice de rentabilidad implica para&nbsp;<strong>David Rueda<\/strong>, director de Marketing y Experiencia de Cliente en Grupo Necomplus \u201cgestionar los&nbsp;<em>sentimientos y el recuerdo que se llevan a casa los clientes tras interactuar con tu marca, para poder superar sus expectativas y conectar emocionalmente con ellos\u201d.&nbsp;<\/em>Rueda, asimismo embajador de DEC, la mayor comunidad hispanohablante sobre Experiencia de Cliente, remarc\u00f3 la importancia de implantar esta cultura con metodolog\u00eda. Describi\u00f3 la metodolog\u00eda de la Asociaci\u00f3n DEC, denominada&nbsp;<em>\u201cla Onda del Cliente o las 5 \u00edes, que requiere forjar una identidad de marca \u00fanica, lograr el apoyo del comit\u00e9 de direcci\u00f3n,&nbsp;la experiencia de empleado, la gesti\u00f3n de las interacciones con los clientes y una medici\u00f3n y reacci\u00f3n en tiempo real<\/em>\u201d.<\/p>\n<p><strong>Juan Carlos Requena<\/strong>, director de Aquora Business Education tom\u00f3 el relevo de Rueda animando a los presentes a realizar un ejercicio de transformaci\u00f3n de sus empresas, cuestionando&nbsp;la cultura para detectar qu\u00e9 deficiencias camufla la inercia de las costumbres. Adem\u00e1s, apostill\u00f3 que \u201c<em>las empresas no se van a diferenciar por sus productos o servicios porque acabar\u00e1n siendo muy similares. En un mundo globalizado, la diferencia va a ser la experiencia<\/em>\u201d. De hecho, aprovech\u00f3 para comunicar en primicia el lanzamiento del pr\u00f3ximo curso&nbsp;<em>executive<\/em>&nbsp;de Aquora en marzo sobre la implantaci\u00f3n de la Experiencia de Cliente en las empresas, con destacados expertos nacionales, que despert\u00f3 mucho inter\u00e9s entre los profesionales y directivos asistentes.<\/p>\n<p>A continuaci\u00f3n,&nbsp;<strong>Juan Alegre<\/strong>, director de CX Design Lab, para quien la apuesta por la Experiencia de cliente es la \u00fanica forma de crecer sosteniblemente, remarcando que \u201c<em>el 86% de los clientes tienen en cuenta la experiencia a la hora de decidir la compra<\/em>\u201d. Present\u00f3 la plataforma tecnol\u00f3gica propia CustomerGauge, que ayuda a empresas a mejorar y monetizar la experiencia del cliente. Un sistema que mide y analiza autom\u00e1ticamente el feedback del cliente, reduce el abandono y ayuda a retener a los clientes utilizando el sistema NPS\u00ae. Sorprendi\u00f3 a los asistentes con cuadros de mando integrales, intuitivos y din\u00e1micos, despejando una de las preocupaciones en esta disciplina que es c\u00f3mo medir la experiencia.<\/p>\n<p>Seguidamente,&nbsp;<strong>Luis Nouel<\/strong>&nbsp;de Meridiano Seguros (Grupo ASV), la aseguradora especializada en p\u00f3lizas del decesos y hogar desde hace m\u00e1s de 60 a\u00f1os, describi\u00f3 su Manual Relacional, o lo que es lo mismo, la gu\u00eda para la implantaci\u00f3n de la Experiencia de Cliente, un trabajo transversal que involucra a todos los estamentos de la empresa, con especial relevancia al equipo que interacciona con el cliente directamente. Un aumento de las ventas en un 61% y una mejora del 79% de la relaci\u00f3n con el cliente son algunos de los datos que Nouel present\u00f3 en su caso de \u00e9xito. Para Nouel, en un mundo con producto parecidos, las diferencias la marcar\u00e1n las emociones y el apego que logremos con ellas a nuestra marca.<\/p>\n<p><strong>Soraya G\u00f3ngora<\/strong>, directora de Experiencia de Cliente de BBC \u2013 Grupo Cajamar, puso el broche a la III jornada CX-Leaders afirmando que la Experiencia de Cliente es el fin \u00faltimo de cualquier empresa. \u201c<em>Trabajar por y para el cliente y, sobre todo, desde el cliente<\/em>\u201d. Anim\u00f3 a un impacto trasversal en toda la organizaci\u00f3n, implicando desde el conserje al consejero delegado, con el fin \u201c<em>tanto de escuchar como satisfacer las necesidades del cliente<\/em>\u201d y \u201c<em>si todos lo tienen claro, afectar\u00e1 positivamente a la&nbsp;cuenta de resultados&nbsp;a medio y largo plazo<\/em>\u201d. Tambi\u00e9n contextualiz\u00f3 su sector comentando que \u201cen el \u00e1mbito de las cooperativas de cr\u00e9dito, las emociones siempre han formado parte del valor diferencial\u201d. G\u00f3ngora, tambi\u00e9n embajadora de la Asociaci\u00f3n DEC, comparti\u00f3 a los asistentes c\u00f3mo definen su propio indicador de relaciones.<\/p>\n<p>El evento cont\u00f3 con la colaboraci\u00f3n del C\u00edrculo de Econom\u00eda de la Provincia de Alicante, el Club de Marketing Mediterr\u00e1neo y Econom\u00eda3.<\/p>\n<p>Esta tercera jornada CX Leaders contin\u00faa la saga de las dos anteriores celebradas el pasado junio en Valencia y Alicante, donde la audiencia, tambi\u00e9n numerosa, pudo aprender de los casos de \u00e9xito de empresas como&nbsp;<strong>Bankia, Goldcar, Ribera Salud, Opticalia, Grupo Idex, Connecting Visions o la propia Asociaci\u00f3n DEC.<\/strong><\/p>\n<p>El gran inter\u00e9s despertado en esta disciplina entre los asistentes, adem\u00e1s del formato \u00e1gil e innovador de las jornadas, hacen que Necomplus, Aquora y Asociaci\u00f3n DEC trabajen ya en una cuarta edici\u00f3n a celebrar durante el a\u00f1o 2019.<\/p>\n<p><strong>Grupo Necomplus,&nbsp;<\/strong>la compa\u00f1\u00eda de outsourcing de servicios que mejora la experiencia de clientes de las grandes empresas en sectores como los medios de pago, banca, seguros, inmobiliario, retail y turismo, gestiona en esencia los procesos y clientes de las marcas cubriendo sus necesidades de forma integral. Partiendo de un diagn\u00f3stico para potenciar la Experiencia de Cliente, ofrece servicios como la atenci\u00f3n omnicanal a clientes, backoffice especialista (BPO), telemarketing, retenci\u00f3n de clientes, encuestas, instalaciones en campo y software personalizado.<\/p>\n<h3>V\u00eddeo resumen de la III Jornada CX-Leaders<\/h3>\n<p style=\"text-align: center\">\n","protected":false},"excerpt":{"rendered":"<p>Referentes empresariales de la Experiencia de Cliente como Cajamar, Grupo ASV Seguros, CX Design Lab, Necomplus o Aquora conectaron con<\/p>\n","protected":false},"author":1,"featured_media":10938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[398],"tags":[],"class_list":["post-13588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asseco-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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